Video, design and paid adsSelected projects 2020 to 2026

Based in NottinghamWorking UK wide

everyframeearns itsplace.

Showreel 2026

One minute, cut on the beat: BoxKitchen, Create Inc, Supp, Solfest, MAD//Fest, Dizzy Ink and the drone work. Sound on.

Showreel / 2026

Luke Gray showreel 2026: video, design and paid ads work from the last year, cut to music.

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Index

all thework.

Everything from music videos to campaign strategy. Filter by what you need, then open a project to see it properly.

YearClientDisciplineNotes

2026

24projects on this page

10years in professional marketing and video production, with a master's in Creative Technology

0115Nottingham based, working UK wide

Festival reels / Solfest 2025

sell thetickets.

Cumbria's award winning family festival. Campaign edits made with The Social Sort to drive ticket sales: a line-up reel to push the last tickets and an artist announcement with The Hoosiers.

With The Social Sort

How the edits sold tickets

Working with The Social Sort, I edited the campaign videos that ran across Solfest's organic and paid social to push ticket sales for the festival in Cumbria.

Hook in the first second. The biggest crowd and stage moments go up front so people stop scrolling.
Cut to the music. Edits land on the beat of the acts on the bill, with captions burned in for anyone watching with the sound off.
One job per video. The line-up reel says book before it sells out. The artist promo turns a headline name into a reason to buy now.
Built for the feed and the ads. Vertical masters for Reels, Stories and TikTok, with shorter cutdowns for paid placements and a clear tickets end card.

Line-up reel

Line-up reel: the headliners, campervan pitches and a push to book while tickets last.

Artist promo

Artist announcement promo for The Hoosiers at Solfest.

Luisa's Vegan Chocolates Matcha White Casholate bar in its compostable pouch with a Great Taste 2020 award, styled among tropical leaves, ferns and nerve plants — Matcha White Casholate, styled in the leaves.

Product photography / Luisa's Vegan Chocolates

shot to makeyou want one.

Luisa's makes award winning, plant-based chocolate in plastic-free, compostable pouches. For the Matcha White Casholate, a cashew-based alternative to white chocolate, I ran their marketing for a year, and for this shot I built a small jungle set of ferns, nerve plants and dark Alocasia leaves so the green of the matcha pops and the eco story tells itself.

Product photographySet stylingEcommerce and socialFood and drink

The full Luisa's case study

Festival design and promo / The Weekend Festival 2024

booknow.

Two days on Victoria Embankment, Nottingham. All the designs and animation are mine: the launch poster, the line-up graphics and the animated headline act announcement that pushed ticket sales.

The launch poster.

The Weekend Festival 2024 two day line-up poster with Scouting for Girls, Toploader, Boyzlife, The Dualers and more — Two day line-up.

The Weekend Festival 2024 Saturday line-up graphic with Scouting for Girls, Toploader, Sammy Porter, Pixelkid and The Public — Saturday, on its own.

Announcement reel

Headline act announcement: The Dualers join The Weekend Festival line-up. Tickets on sale now.

Brand photography / OK Student

on thewall.

A brand shoot for OK Student, a student advisory and application centre. Real students, bright graffiti walls in Nottingham and the brand red front and centre.

The hero shot.

Out in the cityThis frame went up as a large hero image on an office building in Nottingham city centre.

The red hoodie, straight to camera.

The key sign, mid laugh.

Purple wall, quiet moment.

Dusk, one floodlight, arms folded.

Business promo photography / Lono Espresso

small cart,big wall.

Promo shots for Lono Espresso, a small Nottingham coffee brand serving from a cart inside a plant shop. The wall of plants did half the work: I kept it in every frame so the brand feels as fresh as the coffee.

Wide shot of the Lono Espresso coffee cart in a plant shop: an espresso machine on a wooden cart, a coffee chalkboard, an orange ladder and floor to ceiling shelves of plants — The setting: a coffee cart in a room full of plants.

The Lono Espresso barista pouring oat milk into a steel jug beside the espresso machine, shelves of potted plants behind — Oat milk, mid pour.

The Lono Espresso barista holding up an orange retro patterned cup in front of shelves of potted plants — The retro cup.

The Lono Espresso barista standing beside the coffee cart with a Conti espresso machine and Compak grinder, teal cups on the counter — The cart, the machine, the man behind it.

Ads, print and billboards / 15 Min Covid Test

fit tofly.

Design for a Covid test centre, covering how it ran day to day and how it was advertised. The same system went out as social ads, leaflets and billboards across the UK. Big type, one message per piece, and you can read it from across the road.

Billboard for the 15 Min Covid Test centre in Derby: green and amber day two and day eight booking slots available now, with a smiling traveller in a sun hat — Billboard: day two and day eight testing, Derby.

Square social ad with light trails on a motorway at night: booking slots 9am to midnight, book now, late night — Social: late night booking slots.

Poster for 15 Min Covid Test Nottingham over a plane wing above the clouds: 99 pound PCR fit to fly testing and certificates, book now — Poster: 99 pound PCR fit to fly, Nottingham.

Social ad of a traveller with a suitcase watching a plane take off from an airport window: virtual return to the UK rapid test — Social: virtual return to the UK test.

Leaflet with palm leaves, deckchairs and a parasol on a beach: fit to fly testing and certificates for all countries, Nottingham, book now — Leaflet: fit to fly, all tests for all countries.

Billboard on a tropical beach: PCR fit to fly certificates ready in 12 hours and antigen fit to fly certificates ready in 15 minutes — Billboard: PCR and antigen fit to fly certificates.

The logo, in teal smoke.

Event photography

on theday.

Conferences, race weekends, festivals and arena nights (more of those just below). Fast, unposed and graded so the colour of the day comes through. Tap any photo to see it full size.

JME performing live on stage at Vegan Camp Out festival under purple stage lights, with the crowd in silhouette — JME, live at Vegan Camp Out.

Black and white photograph of a festival crowd facing a big top stage under bright lights, one fan pointing up — A festival crowd, in black and white.

Three panellists in velvet armchairs on the Factory Stage at MAD//Fest Up North, under a pink and lime backdrop — MAD//Fest Up North, Factory Stage.

Formula 1 fans eating at benches in front of BoxKitchen container kitchens at Silverstone — British Grand Prix, Silverstone.

Roger Wade, founder of BOXPARK and now behind BoxKitchen, speaking on stage at MAD//Fest Up North — MAD//Fest Up North: Roger Wade, who now runs BoxKitchen.

Festival goers outside a container unit trading as Giuseppe's Tiramisu at Vegan Camp Out — Vegan Camp Out, golden hour.

Event photography / Motorpoint Arena Nottingham, dance night

afterdark.

One dance night at Motorpoint Arena Nottingham, headlined by Cascada: live vocals, DJs, dancers, lasers and a crowd with glow sticks in the air. Shot handheld in near darkness and graded for colour and punch. Tap any photo to see it full size.

The stills, and the reel from the same night.

Cascada singing live at Motorpoint Arena in a sparkling outfit, in front of a giant blue LED screen — Cascada, live.

Event reel

Arena dance night reel: Cascada, the DJs, the lasers and the crowd, cut vertical for social.

Cascada on the big screen.

Cascada laughing on stage between two dancers in sequinned jackets, under warm stage lights — Between songs, with the dancers.

Blue light beams and lasers fanning out from a stage with a giant smiley-faced football set, the crowd filming on phones — Beams, lasers and smileys over the crowd.

Black and white photograph of the front barrier at Motorpoint Arena, the crowd singing with arms in the air — The front barrier, in black and white.

Performers in silhouette in front of a huge screen showing the Earth from space, one arm raised — Silhouettes against the world.

DJ at a glowing booth in front of a huge cyan orb, with white spotlights cutting through the haze and hands up in the crowd — Cyan orb, spotlights down.

Crowd with hands and a pint raised in silhouette in front of a giant black and white screen of the DJ with arms up — Hands up, matching the screen.

A giant glowing disco ball on stage behind the DJ booth, with the crowd's hands raised in silhouette — The disco ball moment.

Hands in the air in silhouette as confetti falls through smoky stage light — Confetti, hands up.

DJ behind a lit booth in front of a giant pink and violet orb of visuals, with the crowd in silhouette — Pink orb, crowd in silhouette.

Stage washed in hot pink with a brick-pattern LED wall, the crowd in silhouette in front — Pink wash, crowd in silhouette.

Live / Van Morrison Alumni Band

on thestage.

Performance shots from the side of the stage and out front at a summer festival, filmed for the band's promo: keys, horns, vocals and a big field of people.

Live promo / draft

Van Morrison Alumni Band live: performance shots for the band promo, draft cut.

Personal work / Nature and landscape

slowlight.

What I shoot when nobody's paying: woodland, moss, macro, chalk cliffs and the odd Nottingham landmark. It keeps the eye sharp for the paid work. Tap any photo to see it full size.