Great beansmake greatchocolate.

Luisa's Vegan Chocolates Matcha White Casholate in its compostable pouch, with a Great Taste 2020 award, styled among ferns, nerve plants and Alocasia leaves — Matcha White Casholate, styled in the leaves.

Overhead shot of a box of twelve vegan dark chocolate hearts and bonbons topped with raspberry and crystallised ginger, on white marble, with Great Taste 2022 and Academy of Chocolate Silver awards — The award winning heart box, shot flat on marble.

ClientLuisa's Vegan Chocolates

My roleMarketing lead, one year

ChannelsWebsite, Meta ads, email, Instagram

MadeProduct photos, reels, newsletters, campaigns

RecognitionGreat Taste, Academy of Chocolate, a Nottingham guide book

Small batch, plant-based chocolate that wins awards. The job was making sure people actually found it.

The job.

For a year I ran Luisa's marketing end to end: the website, weekly paid campaigns, a weekly newsletter, and all the photography, reels and social content that fed them.

The approach.

Let the product and the people do the selling. Styled shots that make the flavours obvious at a glance, behind the scenes from bean to bar, and a face behind the counter. Then put the best of it in front of the right people every week.

WebsitePaid campaignsWeekly newsletterProduct photographyReelsSocial media

A year of marketing

Every week,every channel.

One person running the whole engine, so the photos, the ads, the emails and the shop all said the same thing.

Website

Managed the online shop: product pages, new flavours, seasonal gift boxes and the copy that sells them.

Paid campaigns

Weekly paid social campaigns built around the product shots, tested and tuned to drive orders.

Weekly newsletter

Written and designed every week: new flavours, offers, gifting moments and the story behind the beans.

Product photography

Styled shoots for every pouch and box, from jungle sets to marble flat lays.

Reels

Short-form video from the workshop and the shop, cut for the first three seconds.

Social media

Planning, posting and community management, with the content made in house.

The pictures

Bean to bar,to the counter.

Product, process and people. Tap any photo to see it full size.

Two Luisa's Passion Fruit plant-based white chocolate pouches in a bowl of halved passion fruit and white chocolate squares, between two cacao pods — Passion Fruit: the flavour, styled so you can almost taste it.

Hands pouring roasted cacao beans into a blue tub, mid-air, in the Luisa's chocolate workshop — Roasted cacao beans, caught mid-pour in the workshop.

Smiling chocolatier in a Luisa's apron holding out a box of handmade vegan chocolates behind the shop counter — The face behind the counter, and a box made by hand.

Chocolatier in a Luisa's apron outside the shop window, holding open a Nottingham guide book at the page featuring Luisa's Vegan Chocolates — In the book: Luisa's featured in a guide to Nottingham's best local spots.

Press / Local guide book

Spotnumber 53.

When Luisa's was recommended in a book of Nottingham's best local spots, I shot this outside the shop for an article on the mention: the founder, the book open at her page, and the shop window behind her.

Press like this goes everywhere at once: a blog article for search, a newsletter for the regulars, and posts and reels for social.

ArticlePortraitPRNewsletter

Making something brilliant? Let's make sure people find it.

Photography, ads, email and social, run by one person who knows how they fit together.

Build your brief

All the work.

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