LukeGray The LabExperiment 001
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The Lab, experiment 001Fun, but genuinely useful

Every ad lives or diesin the first three seconds

thehookmachine.

Type your business, pull the lever and get an idea for your next reel or ad: a hook, an angle and a format. Spin as often as you like.

0spins
3,024ideas per business
Hook machine / LG-001
or press the space bar

Your next reel for your business

Type your business, pull the lever and your hook lands here.

AngleFormat

AngleThe story the ad tells.
FormatWhat I'd make and where it runs.
Why test itOne idea is a guess. Three ideas tested side by side is a strategy.
Brief Luke on this

fun fact.

This is how real campaigns start. I write several hooks like these, shoot them, and run them side by side as ads. The one that brings in the cheapest enquiries gets the budget. The machine just does the first bit faster, and with more flashing lights.