Case study / BoxKitchenEvents and hospitality

Brand set-up and marketing lead2025 to now, one year and counting

Build yourbusiness onsolid ground.

Shipping container kitchens and bars, to rent or buy, for events anywhere in the UK. I helped set the brand up from a blank page and I've run its marketing for a year and counting: the look, the voice, the films, the ads, the website, and the events that sell the next booking.

Brand set-upFilm and photoSocialMeta and Google adsCGI conceptsWeb and SEO

Reel / Silverstone

Silverstone, British Grand Prix weekend. Units in, crowds in, service on, as one timelapse reel.

ClientBoxKitchen

My roleMarketing lead, from brand set-up onwards

Timeline2025 to now, ongoing

SectorEvents, hospitality, street food

ChannelsInstagram, LinkedIn, Meta, Google, Webflow

Skip the build. //Keep the magic.Build your business on solid ground.Container kitchens & bars. Rent or buy.Skip the build. //Keep the magic.Build your business on solid ground.Container kitchens & bars. Rent or buy.Skip the build. //Keep the magic.Build your business on solid ground.Container kitchens & bars. Rent or buy.Skip the build. //Keep the magic.Build your business on solid ground.Container kitchens & bars. Rent or buy.

Year one in numbers

From zeroto booked.

A new brand in a crowded events market. The job was to make it look established from day one, then turn attention into enquiries.

10xInstagram following, from around 100 to over 1,000

128K+LinkedIn impressions

66Website SEO score after the rebuildUp from 58

565KPeople through the gates at Silverstone

12Units and bars across three flagship events

What I do for them

The wholemarketing side.

One person, one camera bag, one plan. Brand, content, ads and web all pulling the same way.

Brand set-up

Design system, logo use, colour, type and a tone of voice that sounds like a person, not a brochure.

Film and photo

On site at Silverstone, Aintree and Vegan Camp Out. Reels, timelapses, stills and trader testimonials.

Social

Three content pillars, a monthly plan and a feed that grew tenfold. Instagram and LinkedIn, run day to day.

Paid ads

Meta and Google campaigns aimed at enquiries, not likes, with the content tested before the budget goes in.

CGI concepts

Concept renders that put a unit in a setting before it exists, so buyers can picture it at their event.

Web and SEO

Webflow site, landing pages and on-page SEO. Score up from 58 to 66.

Campaigns

Win a Week's Free Hire and Sorted Before December, built to fill the calendar in the quiet months.

Press

Stories placed with the trade press, including MCA Insight and Propel.

On the ground

Every eventsells the next.

I film the build, the rush and the people serving. Each event comes back as reels, a case study and an article that does the selling for the next booking.

Silverstone
British Grand Prix

4 units565K attendeesReels, stills, testimonial

Four units feeding race fans across the weekend. The biggest crowd of the year and the best proof of what the kitchens can handle.

Formula 1 fans in team shirts eating at benches in front of black BoxKitchen container kitchens at Silverstone during the British Grand Prix — Race fans fed and seated in front of the units.

Trader testimonial

A trader at Silverstone on serving race weekend from a BoxKitchen unit. Filmed on site, cut for social.

Crowds queuing at a row of black street food container units with diagonal stripe fascias at the Silverstone Grand Prix — Queues down the row at peak lunch.

Real traders, real queues.
The proof writes itself.

Vegan Camp Out

3 barsFestivalEvent film, stills

Three units trading at the festival, shot from first light to the evening crowd.

Event film

BoxKitchen at Vegan Camp Out: kitchens, bars, crowds and the stage, cut into one event film.

JME performing live on the main stage at Vegan Camp Out under purple lights, the crowd in silhouette — JME headlining. Big names bring big crowds, and big queues at the units.

Festival goers outside a BoxKitchen container unit trading as Giuseppe's Tiramisu at Vegan Camp Out on a sunny evening — Giuseppe's Tiramisu trading from a BoxKitchen unit.

Black BoxKitchen shipping container kitchen on the back of a flatbed lorry, arriving on a festival site — Delivered on a flatbed and set down on site.

BoxKitchen branded container unit set up in the shade of trees beside a festival stage — Set up and branded, ready for the gates to open.

BSK Fest

Load-inDroneVertical reel

The UK's first Neapolitan festival. Shot mostly from the drone: units craned off the lorries, set down on site and fitted out, ready for the gates.

Drone / Load-in

BSK Fest load-in: BoxKitchen units craned into place and fitted out, filmed mostly by drone.

From the lorry.
To trading.
Seen from above.

Aintree

5 unitsRacecourseHero reel

Five units at Aintree Racecourse. The hero reel cuts from the racing to the queues, the food and the faces, in twenty seconds. The content plan runs the same way every time: build, rush, people, results.

Hero reel / Aintree

Aintree hero reel: the racing, the crowd, the food and the units trading, in twenty seconds.

The repeatable bit

Before. During. After.
A reel, a case study and an article from every event.

Campaign / Winter

Sorted beforeDecember.

Christmas markets get booked early. The winter campaign tells the story in thirty seconds: freezing traders under gazebos, then the switch to a warm, ready to trade BoxKitchen unit. The reel and the posts sold the same idea everywhere.

Christmas reel

Winter campaign reel: cold market stalls, then a BoxKitchen unit trading in the snow. Make the smart decision this winter.

BoxKitchen Christmas campaign social graphic reading Skip the build, keep the magic, upgrade your next Christmas event, container kitchens and bars to rent or buy from 1,250 pounds a week — The matching post: same message, built in the brand system.

Cold gazebo. Warm kitchen.
Easy choice.

Ads / Dark kitchens

Rent it. Brand it.Trade from it.

Paid social creative built in the brand system, a branding package explainer for buyers, and the dark kitchen units used for delivery, shot at last light.

BoxKitchen square ad: container kitchens, bars and dark kitchens available to rent or buy, over a busy beachside food court at sunset — Square ad for Meta: container kitchens, bars and dark kitchens.

The branding package, explained on the unit.

A row of black BoxKitchen dark kitchen units on a wet car park under a pink and orange sunset — Dark kitchens for delivery, at last light.

The brand system

Black first.Loud whenit counts.

Built so anyone can make a post that looks like BoxKitchen: black and white first, one signal yellow used sparingly, heavy caps, clipped corners and the hazard stripe from the unit fascias.

Logos: wordmark, stacked, monogram

Colour

Black
#000000

White
#FFFFFF

Signal
#FFC700

Pillar 1
#FFF200

Pillar 2
#22A9E8

Pillar 3
#EC008C

Type: Inter, with Montserrat for numbers

Skip the build.
//Keep the magic.

ExtraBold 800 headlines in capsSemiBold 600 labelsRegular 400 body£1,250

The stripe, lifted from the unit fascias

CGI concepts

Sell it beforeit's built.

Concept renders put a unit where a buyer can picture it: a park kiosk, a Christmas market, a corporate street food day. Always labelled as concepts, never passed off as photos.