Real support for real days

A drink for real days, launched for real.

Supp is a protein infused vitamin water: 20g of protein, zero sugar, three flavours for the three parts of your day. At Create Inc I helped launch it, from the canning line to the feed.

See the launch The photo library

Three Supp cans, Citrus Spark, Tropical Zest and Mellow Drift, against orange, green and coral stripes

ClientSupp

ProductProtein infused vitamin water

ViaCreate Inc

My roleSocial media manager, video, campaigns, Shopify

DeliverablesLaunch ad, product reels, production content, store

Morning / StartCitrus SparkOrange and ginger

Midday / StriveTropical ZestPineapple, apple and lime

Evening / SootheMellow DriftElderflower and peach

A new drink, a crowded fridge, and no one had heard of it yet. The launch had to make it feel like it was already everywhere.

The job.

I helped launch Supp, a protein water with 20g of protein a can. I managed its social media, ran the launch campaigns, made the videos and looked after the Shopify store.

The approach.

Show where it comes from, then show where it goes. Real production footage from the canning line gave the brand credibility; lifestyle edits and a launch code turned that into first orders.

Social media managementLaunch campaignsVideoPhotographyShopify

01 / Launch ad

Clean energy. 20g protein.

The launch ad leads with the two things people need to know, then hands over a reason to buy today: a launch code for a quarter off the first order.

Launch code STRIVE25 25% off

Launch ad

Supp protein water launch ad: lifestyle footage, the 20g protein message and a 25 percent launch code.

Match cut reel

Match cut product reel: one can of Tropical Zest, a new place on every beat.

Feature spin / 4:3

All-in-one: the can spins as the features land, from collagen and electrolytes to B vitamins and zero sugar.

02 / Behind the scenes

From the canning line.

A day on the production line gave the launch its proof: cans filled, sealed and stacked. The footage fed reels and stories, and the stills became a library for posts, ads and the store.

Canning day reel

Come with me to our canning day: a day-in-the-life reel from the production line, from pallets to the first sealed can.

Supp Tropical Zest protein water can standing on a crate of empty cans, portrait crop — Every can in the library was shot on the real line.

03 / Seasonal

Still fresh in the snow.

A ten second winter spot to keep the feed moving after launch: one can, one cold street, made for the scroll.

Winter ad

Winter ad: Supp Tropical Zest in the snow, cut to ten seconds.

Social content

On thefeed.

Posts, graphics and lifestyle shots made for Supp's socials: seasonal moments, product benefits and a lot of green cans. Tap any image to see it full size.