Hook first
The strongest shot goes up front: a crane lift, a crowd, a can hitting the line. If the first frame doesn't stop the thumb, nothing after it matters.
Case study / ReelsShort-form video for brands and events
Shot, edited and cut for the feedVertical, sound-on and sound-off
Made forthe scroll.
Editor25 reels7 categories1 editor, start to finish
Videographer and marketer, NottinghamShooting and cutting reels for BoxKitchen, Create Inc, Supp, festivals and events. Hook in the first three seconds, captions on, cut to the beat. Tap any reel to watch it full screen, then swipe.
The craft
Three secondsto earn it.
Every reel here was planned around how people actually watch: thumb hovering, sound often off, one swipe from gone.
Works muted
On-screen text and captions carry the story so it lands with the sound off, and the edit pays off for anyone who turns it on.
Cut to the beat
Pacing set by the track, not the clock. Short, rhythmic cuts that make a 30 second reel feel like 10.
Want reels people actually watch to the end?
Planned, shot and edited by one person, cut for Instagram, TikTok and paid social.