Case study / AutoCoinCarsNew and used cars, paid for in crypto

Social, paid ads and webPlus a year running their socials

AutoCoinCars

Buy yournext carwith crypto.

18,000+cars available to buy with crypto, straight from the search

UK.partnered with nearly every garage across the country

1 yrrunning their social media, from planning to posting

ClientAutoCoinCars and AutoCoinPayments

My roleDesign and social media manager

ChannelsInstagram, Facebook, paid social, website

MadeAds, social posts, stories, site graphics

The ideaSpend Bitcoin on a real car

Laptop and phone mock up of the AutoCoinCars website with the line buy your next car with crypto and a Bitcoin accepted here badge — Buy your next car with crypto.

Scroll to spend it

01 / Search

Find it on your phone.

Over 18,000 new and used cars, filtered by make, model and price, with a BTC toggle right there in the search.

02 / Pay

Pay in crypto.

Bitcoin out of the wallet and into the deal. No cashing out first, no awkward middle step.

03 / Wrapped

One coin, one box.

AutoCoinCars handles the garage side. Partner dealers across nearly every corner of the UK.

04 / Drive

Unwrap a supercar.

The whole brand promise in one move: spend the coin, drive the car home.

A brand new way to buy a car. The job was making paying in Bitcoin feel normal, safe and a bit exciting.

The job.

I designed the graphics that ran across their socials, paid ads and website, and managed their social media for a year: planning, designing, posting and keeping the feed moving.

The approach.

Keep the crypto simple and the cars front and centre. One deep indigo gradient, papaya orange for action, phones and laptops showing the real search, and a feed mixing car news, supercars, reels and the partner garages.

Paid socialSocial media managementStories and reelsWebsite graphicsAutoCoinPayments

What I did

Four jobs,one look.

Everything built from the same gradient, logo and orange, so an ad, a post and the website all felt like the same company.

Paid ads

Story and feed ads for Meta that sell the idea in one line: buy your next car with crypto.

Social media

A year managing their channels: car news, supercar posts, reels and the garages they partnered with.

Website graphics

Device mock ups and banners showing the real car search, with the BTC toggle front and centre.

AutoCoinPayments

Graphics for the sister payments brand: crypto payments, made simple.

The designs

Ads, feedand site.

Used across their socials, paid ads and website. Tap any to see it full size.

AutoCoinCars story ad on a deep blue gradient: over 18,000 cars available to purchase with crypto, above a phone showing the car search — Story ad: over 18,000 cars, bought with crypto.

The Instagram grid: car news, supercars, reels and partner garages.

Two phones mirrored on a blue gradient, each showing the AutoCoinCars mobile car search with a BTC toggle — Story ad: the mobile search, mirrored.

AutoCoinPayments phone mock up offering pay via debit or credit card or pay via cryptocurrency, under the line crypto payments made simple — AutoCoinPayments: crypto payments made simple.

AutoCoinPayments: the global network graphic.

The collaboration announcement.

Brand collaboration

AutoCoinCars x Nano

The graphic that announced AutoCoinCars teaming up with Nano. Two marks, one shared blue, no clutter: it had to read in a split second in the feed and look right on both brands' channels.

Launching something people haven't seen before?

Ads, social and design that make a new idea feel obvious, from the first post to the paid campaign.

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All the work.

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