LukeGray Case studyThe Weekend Festival

Case study / The Weekend FestivalFestival design and promo / Nottingham

Festival and live, 2 of 42024

booknow.

The launch poster.

Two days on Victoria Embankment, and a poster that had to say summer's not over yet.

The brief.

The Weekend Festival needed a look for its 2024 run on Victoria Embankment, 21 to 22 September, and a steady drip of announcements to keep ticket sales moving.

What I made.

All the designs and animation are mine: the launch poster, the two day and Saturday line-up graphics, and the animated headline act announcement.

Poster designLine-up graphicsMotion and animationSocial campaign
01

the poster.

A purple tiki mask on sky blue. One mark people remember, big dates and the place, readable from across a street or a feed.

The launch poster.
Two day line-up.
02

the line-up.

Scouting for Girls, Toploader, Boyzlife, The Dualers and more. The two day poster does the big reveal, then each day gets its own graphic for a second wave of posts.

Saturday, on its own.
The full bill.
03

the announcement.

The Dualers join the line-up. The static design comes to life as a short vertical reel, built to stop the scroll and send people to tickets.

Announcement reel / 0:23
Headline act announcement: The Dualers join The Weekend Festival line-up. Tickets on sale now.

Got a festival, a gig or an event that needs selling?

Trailers, line-up reels, posters, event photography and the paid ads to put them in front of ticket buyers.

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Festival and live / 2 of 4

more from the field.

Back to all work
  1. 01 / 2025Solfest 2025
  2. 02 / 2024 / you are hereThe Weekend Festival
  3. 03 / 2024Motorpoint Arena
  4. 04 / 2025Van Morrison Alumni Band
Next case studymotorpoint arena
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The Content Kit.

The 7 fix reel checklist, plus how to plan a month of posts, shoot it in one morning and post it properly. Four pages, free.

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