LukeGray Case studySolfest

Case study / SolfestFestival reels / Cumbria

Festival and live, 1 of 42025

sell thetickets.

Cumbria's award winning family festival needed its socials to do one thing: sell the tickets.

Sound on ↓

Festival trailer / 0:26
The Solfest 2025 trailer: hand painted logo, the crowd, the stages and the dates.

Three edits, one job each: get people to book.

The brief.

Working with The Social Sort, I edited the campaign videos that ran across Solfest's organic and paid social, building up to the festival and pushing the last tickets.

What I made.

A festival trailer, a line-up reel and an artist announcement for The Hoosiers. Vertical masters for Reels, Stories and TikTok, with shorter cutdowns for paid placements.

EditingMotion typePaid social cutdownsFestival campaigns
01

hook in the first second.

The biggest crowd and stage moments go up front so people stop scrolling. Every edit opens on energy, not a logo.

Line-up reel / 0:39
Line-up reel: the headliners, campervan pitches and a push to book while tickets last.
Dancing in the mud, from the trailer.
02

cut to the music.

Edits land on the beat of the acts on the bill, with captions burned in for anyone watching with the sound off.

On stage, from the trailer.
Face paint and feathers in the crowd.
03

one job per video.

The line-up reel says book before it sells out. The artist promo turns a headline name into a reason to buy now. Every version ends on a clear tickets card.

Artist promo / 0:21
Artist announcement promo for The Hoosiers at Solfest.
The logo, painted by hand.

Got a festival, a gig or an event that needs selling?

Trailers, line-up reels, posters, event photography and the paid ads to put them in front of ticket buyers.

Start a project Services and prices
Festival and live / 1 of 4

more from the field.

Back to all work
  1. 01 / 2025 / you are hereSolfest 2025
  2. 02 / 2024The Weekend Festival
  3. 03 / 2024Motorpoint Arena
  4. 04 / 2025Van Morrison Alumni Band
Next case studythe weekend festival
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