LukeGray Case studyVan Morrison Alumni Band

Case study / Van Morrison Alumni BandLive promo / Summer festival

Festival and live, 4 of 42025

on thestage.

Live promo / draft
Van Morrison Alumni Band live: performance shots for the band promo, draft cut.

Keys, horns, vocals and a big field of people. Filmed from where the band stands.

The brief.

The Van Morrison Alumni Band needed live footage for their promo: proof of how the band plays to a festival crowd, from players who toured with the man himself.

What I made.

Performance footage from the side of the stage and out front across the set, cut into a promo. The stills below are frames from that footage.

Live filmingSide of stagePromo editMusic
01

from the wings.

Side of stage puts the band and the crowd in the same frame. You see who they are playing to, which is the whole point of a live promo.

The view from the stage.
Horns, side of stage.
Sax and vocals.
02

every player.

A band promo has to show the band. Each musician gets their moment: the keys, the trumpet, the voice.

On the keys.
Trumpet, up close.
The voice.
03

out to the crowd.

The sax player leaning out over a field of hands, then the whole band taking the applause. The shots that sell the next booking.

Out to the crowd.
The finale.

Got a festival, a gig or an event that needs selling?

Trailers, line-up reels, posters, event photography and the paid ads to put them in front of ticket buyers.

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Festival and live / 4 of 4

more from the field.

Back to all work
  1. 01 / 2025Solfest 2025
  2. 02 / 2024The Weekend Festival
  3. 03 / 2024Motorpoint Arena
  4. 04 / 2025 / you are hereVan Morrison Alumni Band
Next case studysolfest 2025
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