LukeGray Case studyLono Espresso

Case study / Lono EspressoA coffee cart inside a Nottingham plant shop

Business promo photographyBrand and social images, 2024

Small Cart,Big Wall.

The setting: a coffee cart in a room full of plants.
ClientLono Espresso, Nottingham
Year2024
My roleBusiness promo photography
SettingA coffee cart in a plant shop
Used forPromo and social

A small coffee brand serving from a cart in the middle of a plant shop. The wall of plants did half the work.

The job.

Promo photography for Lono Espresso: the cart, the coffee and the person making it, ready for their social feeds and promo material.

The look.

I kept the plants in every frame so the brand feels as fresh as the coffee. Teal cups, an orange ladder and a retro orange cup tie straight back to the teal and coral of the Lono badge.

Promo photographyProduct in useSocial imagesOn location
The shoot, start to serve

grind, pull,pour.

Three moments that tell the whole Lono story. Scroll and the cup fills as you go.

01

the cart.

The Conti machine and Compak grinder, teal cups lined up and the barista beside it. The hero shot that says who they are and where to find them.

The cart, the machine, the man behind it.
02

the pour.

Oat milk, mid pour. Movement sells coffee better than a still cup ever will, so I caught it while it was happening.

Oat milk, mid pour.
03

the cup.

The finished drink in a retro orange cup, held up to camera. Warm, friendly and on brand right down to the colour of the crockery.

The retro cup.

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