Case study / Create IncCreative and marketing agency

Video, design and socialAgency films, events, testimonials, launches

made atcreate inc.

Showreel ad / 16:9

The agency showreel ad. Client work cut into one fast, grid-driven edit that ends on a discovery call.

ClientCreate Inc

My roleVideographer, designer and social media manager

FormatsAds, event reels, testimonials, launch content

BrandsCreate Inc, Supp, Rattle & Roll Performance

ChannelsInstagram, LinkedIn, Meta ads, Shopify

An agency is only as convincing as its own content. The work had to sell the work.

the job

At Create Inc I made the films and content that sold the agency and its clients: a showreel ad for the studio itself, event coverage, client testimonials, and the whole social and Shopify side of a drinks launch.

the approach

Short, fast and built for the feed. Social pieces are cut vertical first and captioned for sound off; the bigger films get the cinematic treatment. Every one ends on a clear next step.

VideographyEditingMotion graphicsSocial mediaShopifyPaid social

01 / Event reel

mad//fest up north.

Talks and panels at Aviva Studios in Manchester, the home of Factory International. Shot on the floor and cut into a thirty second reel that gets the energy of the day across before the sound even comes on.

Event filmingStillsVertical edit

Event reel

MAD//Fest Up North event reel for Create Inc. Stages, speakers and crowd, cut vertical for social.

Roger Wade, founder of BOXPARK and now behind BoxKitchen, speaking at a lectern on the pink and green stage at MAD//Fest Up North in Manchester — Roger Wade on stage. He set up BOXPARK and now runs BoxKitchen, the brand I market. Small world.

Three panellists in velvet armchairs on the Factory Stage at MAD//Fest Up North, under a pink and lime backdrop — A panel on the Factory Stage, shot from the crowd.

Event reel / London

MAD//Fest London event reel: the stages, the talks, the murals and the crowd, cut vertical for social.

Luke Gray with the Create Inc team posing in front of a bright paint-splash backdrop at MAD//Fest — Me with the Create Inc crew at MAD//Fest.

02 / Client testimonial

rattle & roll.

A testimonial that sounds like a conversation, not a script.

Katy Emmerson Rattle & Roll Performance

One camera, natural light, and questions that get people talking. Cut down to the lines that matter, with clean lower thirds and captions for the scroll.

Testimonial

Client testimonial with Katy Emmerson of Rattle and Roll Performance, filmed and edited for Create Inc.

03 / Product launch

supp.

The full launch of a protein water: social media management, launch campaigns, the videos and the Shopify store. It has its own case study.

Case study / Protein infused vitamin water

SUPP

Real support for real days.

Start Citrus Spark→Strive Tropical Zest→Soothe Mellow Drift

20g protein0 sugarVitamin BElectrolytes

The launch, from the canning line to the feed: social media, campaigns, video and the Shopify store.

See the Supp launch

Supp Tropical Zest can lying on rows of sealed silver can tops, shot from above

04 / Brand book launch

brand book vol. iii.

Create Inc's own brand book, launched like a product. A cinematic brand film sets the tone, a promo shows the book itself, and an eleven second glitch-type teaser builds anticipation before the drop.

"A brand is what they say it is. Not what you say it is."

Brand filmProduct promoMotion graphicsEdit

The Vol. III cover: 3D glasses and a glitch, to match the teaser.

Brand film

The Brand Book film: a cinematic piece on what brands become, ending on the Create Inc mark.

Book promo

Brand Book promo: the book itself, page by page, with the launch line for 2025.

Teaser

Vol. III teaser: glitch type building to the release.

In the edit / 4x

Behind the edit: the brand film timeline, sped up four times.

05 / Community launch

project inc.

The launch of Project Inc, a Midlands based creative community that teaches commerciality and opens the door to paid creative work. A kinetic type promo, a launch film with the directors, and a street vox pop asking the question everyone in the industry is thinking: will AI take your job?

"Take back control on your projects."

Promo filmInterview filmVox popKinetic type

Promo / Project Inc

Project Inc promo: a creative community built for your career. No more free work, paid creative projects instead.

Launch film

Project Inc launch film: the directors on why the community exists, cut with the promo.

Behind the scenes / 4K

Behind the scenes on the Project Inc shoot: setting up the camera, lights and the presenters in the studio.

Wide behind the scenes view of the Project Inc interview: two cameras, softboxes and the interview set in a white studio — The set, from behind the cameras.

The Project Inc interview framed on a phone monitor in the foreground, with the two speakers sat in the studio behind — Framing the interview, phone as a second angle.

Vox pop / Reel

Will AI take your job? A street vox pop for Project Inc, cut for social.

06 / Culture content

august roundup.

A monthly roundup reel for the agency's own feed: the people, the desks, the server room, lunch and a night out. Quick cuts, real moments, and a reason to follow the team behind the work.

Team contentVertical editEmployer brand