Case study / 15 Min Covid TestAds, print, billboards and screens

Design, 2021Nottingham, Derby and UK wide

Fit tofly

When Covid was at its peak, every trip abroad came with a test and a deadline. I designed the brand system for a rapid test centre, and it ran on social ads, leaflets, billboards and digital screens across the UK.

Client15 Min Covid Test

Year2021

My roleBrand and campaign design

Ran onSocial, leaflets, billboards, screens

WhereNottingham, Derby, UK wide

Big type, one message per piece, and you can read it from across the road.

The brief

Design for a Covid test centre, covering how it ran day to day and how it was advertised. People were anxious, rules changed every few weeks and flights were booked around results, so every piece had to be instantly clear.

What I made

One system that worked at every size: cyan and navy label boxes, heavy capitals, holiday imagery and the clock in the logo. The same look went out as social ads, leaflets, posters, billboards and digital screens.

Every message in the campaign

now boarding.

Each design carried one job: one test, one time, one call to action. Laid out like the board people were checking before their flights.

Departures--:--

Where it ran

one look, four places.

The same system had to work on a phone in your hand, through your letterbox, on a roadside board and on a screen in a shopping centre.

02 / Leaflets and posters

through the door.

Beach, palms and deckchairs on the front, the phone number and web address big at the bottom. Printed for doorsteps, counters and windows around Nottingham.

LeafletsPostersPrint

Poster: 99 pound PCR fit to fly testing and certificates, Nottingham

Leaflet: fit to fly testing and certificates for all countries, Nottingham

03 / Billboards

by the road.

Wide format for roadside boards. Two messages, read in the time it takes to drive past: PCR and antigen certificates, and day two and day eight slots in Derby.

48 sheetRoadsideOut of home

04 / Digital screens

on screen.

Portrait cuts of the same designs for digital screens, rotating through the offers so each one gets its few seconds of attention.

Digital out of homePortrait screens

Now showing

The system

the kit.

A few parts, used the same way every time, so a leaflet and a billboard feel like the same place.

The mark

15min
cvid
test

The O in Covid is a clock with a quarter filled in: fifteen minutes. It's the whole promise in one shape.

Colour, tap to copy

Type and layout

Big caps.
Label boxes.Heavy capitals in rounded cyan and navy boxes, one message per box, with the web address and phone number always at the bottom.

Every piece

the full set.

Tap any design to see it full size.

Billboard on a tropical beach: PCR fit to fly certificates ready in 12 hours and antigen fit to fly certificates ready in 15 minutes — Billboard: PCR and antigen fit to fly.

Billboard for the 15 Min Covid Test centre in Derby: green and amber day two and day eight booking slots available now, with a smiling traveller in a sun hat — Billboard: day two and day eight, Derby.

Poster for 15 Min Covid Test Nottingham over a plane wing above the clouds: 99 pound PCR fit to fly testing and certificates, book now — Poster: 99 pound PCR fit to fly, Nottingham.

Leaflet with palm leaves, deckchairs and a parasol on a beach: fit to fly testing and certificates for all countries, Nottingham, book now — Leaflet: fit to fly, all tests for all countries.

Social ad of a traveller with a suitcase watching a plane take off from an airport window: virtual return to the UK rapid test — Social: virtual return to the UK.

Square social ad with light trails on a motorway at night: booking slots 9am to midnight, book now, late night — Social: late night booking slots.

The logo, in teal smoke.

Need a message people get in seconds?

Social ads, print and out of home design that says one thing clearly, plus the paid ads to put it in front of the right people.

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